TV antenna sales on the rise


SOUTH JORDAN, Utah (ABC 4 News) – As people cut cable and satellite, they are moving toward technology that is decades old: the TV antenna.

“It just doesn’t make much sense to pay for what you can get for free. And so I think there has been a pretty big increase in people using TV antennas,” said Dax Barney, who started his company Mr. Antenna in 2012.

“There wasn’t a demand for it before, now there is,” said Barney, who has installed roughly 1,500 antennas across the Wasatch Front since starting his business.

Here’s some national context: back in 2007, about 3 million antennas were sold nationwide, according to Consumer Technology Assocation. In 2014 that number had risen to about 6.1 million.

And this year, CTA projects about 7.6 million antennas will be sold.

CTA predicts the industry will grow by 9.3 % this year.

“That’s pretty good growth for what’s really a quite old technology,” said Brian Markwalter, Senior Vice President of Research and Standards with CTA.

James Duncan, who has had DISH since 1993, says he just “cut the cord” a few weeks ago and had a antenna installed on his roof.

“By doing that, I’m saving 100 dollars a month,” said Duncan, who lives in South Jordan.

“I get 53 channels with this,” he added.

“And the quality of the antenna is much better than DISH was,” said Duncan.

If you are thinking about what kind of antenna to use, you can visit to type in your address and get a sense of what sort of antenna you’ll need — and what the signal strength for channels will be if you decide to use an antenna.

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