Trump administration wants drugmakers to include prices in TV ads


WASHINGTON (News4Utah) – The Trump administration says it will soon require drug companies to disclose its prices in television commercials.

But will the move do anything to help lower the price you pay at the pharmacy?   

You see the commercials on TV every day, but the Trump administration says drug ads don’t include an important piece of information: the price of the prescription.

“You as a patient have a right to know what they’re charging for that medicine when they’re advertising that product to you,” said Health and Human Services Secretary Alex Azar.

He wants to require drug makers to show the price of the drugs on the screen during the commercial…big enough that we can read it.

“The regulation provides how big it has to be, it has to be legible, it can’t just be buried in fine print., ” said Azar.

Azar says HHS Department will gather feedback from the public, and drug companies, for the next 60 days. Then it plans to establish the exact rules for how drug companies must explain their prices.

America’s drug industry is already pushing back.

The Pharmaceutical Research and Manufacturers of America said in a statement:

“List prices are not a good indicator of what a patient will pay at the pharmacy counter …”

The industry may also be ready to fight the rule in court. It says the proposal may violate the First Amendment. Azar says he’s not worried.

“I don’t know how you justify the practice of advertising a product and denying people access to the what the price of the product is,” said Azar.

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Glen Mills

Chief Political Correspondent

For this Beetdigger and Ute it’s an honor to be doing what he loves in his home state! Glen is an award-winning journalist, who joined the ABC4 News team in June 2013. You can catch him anchoring ABC4 News at 5 and 6, Monday through Friday. He also serves as our Senior Political Correspondent, keeping you up to date on issues that impact your life at the city, state and national level. His political reports run throughout the week, and he hosts Inside Utah Politics, Sunday mornings at 8. The Utah Headliners Chapter of the Society of Professional Journalists has recognized Glen as the best government and military television reporter in the state. Before returning home to Utah, he spent 11 1/2 years developing his journalism skills in other states. He held various on-air and management positions at KPVI in Pocatello, Idaho, WGBA in Green Bay, Wisconsin and KKCO in Grand Junction, Colorado during that time. Read More...