SALT LAKE CITY, Utah (ABC4 News) Every month we talk about the tools, resources and skills that entrepreneurs need to turn their million-dollar ideas into thriving businesses and life-changing products. Today we continued our Tech Innovators Series with with Vanessa Quigley, Co-Found of Chatbooks, and Cydni Tetro, President of the Women Tech Council.
This month, with the holiday season around the corner, we want to talk about how to use the holidays or other events to help your million-dollar idea gain more traction, followers or success. There are four simple steps you need to know in order to do this.
- Clearly identify your target audience
- Analyze when this audience purchases products/services like the ones you offer
- Research what events or special days align with that timeline
- Get creative with budgets to be able to utilize opportunities
After finding these opportunities and establishing a budget, set out on a campaign. Specific holidays or events are often meaningful to your target audience. Take advantage of these holidays and seasons by figuring out the best way to advertise.
For more information on starting a business, visit WomenTechCouncil.com.