A look at the results from The Red Cross’ Missing Types Campaign


SALT LAKE CITY, Utah(News4Utah) As part of an international movement, the American Red Cross launched the Missing Types campaign back on June 11th, hoping to recruit new blood donors – and those who have not given recently – to ensure lifesaving blood is available for patients. That campaign is now wrapping up. Rich Woodruff from the Utah Red Cross, joined Nicea DeGering and to talk about how the campaign went, and whether or not they were able to reach their goal.

During the Missing Types campaign, the letters A, B and O – the main blood groups – disappeared from brands, social media pages, signs and websites to illustrate the critical role every blood donor plays. When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B and O blood types are missing from hospital shelves, patient care could be impacted.

Every 15 minutes or even every hour or two hours when in fact, every two seconds, someone in this country needs blood. 

Nearly half of the public (45 percent) know someone who has been helped by a blood transfusion, yet only three percent of the U.S. population donates each year. More than one-third (35 percent) of the public has never considered that blood may not be available when they or a loved one need it. Blood shortages are not uncommon in the United States and can only be prevented when more people roll up a sleeve to give.  

Each day, blood and platelets are needed for accident and burn victims, heart surgery and organ transplant patients, and those who are receiving treatment for leukemia, cancer or sickle cell disease. The Red Cross must collect more than 13,000 blood donations every day for patients at approximately 2,600 hospitals across the country. 

Don’t wait until the letters A, B and O go missing from hospital shelves. Join the #MissingType movement today – make an appointment to give blood by visiting RedCrossBlood.org/MissingTypes, using the Red Cross Blood Donor App, or calling 1-800-RED-CROSS.

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