(Nexstar)- Now that you’ve checked Black Friday and Cyber Monday off of your list, next up is Giving Tuesday.
It’s a day devoted to charitable giving, and charities hope Americans will be generous this holiday season.
But they fear the change in the nation’s tax laws might change how much Americans donate.
From large-scale disasters, like the wildfires in California, to smaller, but very real disasters–like a kitchen fire at home.
The Red Cross helps people in need.
“We respond to 64,000 disasters on average every year. That’s one every eight minutes,” American Red Cross CEO Gail McGovern said.
This Giving Tuesday – the Red Cross hopes Americans will give.
‘They can donate blood, they can make a financial donation, and they can give the gift of time,” McGovern said.
Changes to the tax law mean it will be harder for many Americans to get a tax deduction for their donations to charity.
Charitable organizations like the Red Cross hope that won’t stop people from giving.
“So the optimist in me thinks that people give out of the goodness of their heart and they will step up,” she said.
Other organizations like “Stand Together” hope to entice donors with a different kind of incentive.
Executive Director Evan Feinberg says the organization will give a dollar-for-dollar match.
“We identify and vet the most effective nonprofit organization in the country,” he said. “These organizations are taking bold and innovative approaches that are helping people to lift themselves out of poverty.”
One example is an organization called “The Phoenix”.
“They help people overcome the power of addiction through support of community and celebrating sobriety rather than just focusing on their addiction,” Feinberg said.