Smith’s Food & Drug stores will no longer accept Visa credit cards.
Officials from the grocery chain say Visa’s fees are the highest of any credit cards accepted in Smith’s and network fees drive up food prices for all customers.
Officials at Smith’s says this is hurting the bottom line when it comes to saving customers money on groceries at the checkout and it’s simply not fair.
“We want to make sure we are meeting their needs through lower prices. In order to keep with that business model, we can no longer allow VISA to charge their excessive fees,” Smith’s Corporate Affairs Manager Aubriana Martindale said.
Here’s is what Visa has to say about the move:
“Cardholders are Visa’s first priority. Our goal is to ensure that every cardholder can use their Visa card wherever they wish to shop. When consumer choice is limited nobody wins. The Visa network delivers significant value for merchants including access to more customers, increased sales, security and fraud protection, a quick and convenient checkout experience, and ongoing innovation and implementation of the latest technologies. Kroger enjoys all of these benefits, and there is a cost for these services, like any other. We have a long-standing relationship with Kroger and its family of stores and we continue to work toward a resolution so our cardholders can use their preferred Visa credit cards at Foods Co. and Smith’s without Kroger-imposed restrictions. Visa debit and prepaid cards continue to be accepted across all Kroger Stores, including Foods Co. and Smith’s.”
Smith’s stores will still accept all other forms of payment including major credit cards such as Mastercard, Discover, and American Express; cash and checks; electronic benefit transfer cards from SNAP and WIC programs; and Mastercard and Visa debit cards both with and without PIN and health savings account cards.