Officials with the DABC confirm yesterday was the most sales they have ever seen the day before Thanksgiving with $3,453,023 sold.
December 23, 2016 remains the biggest day of sales ever at $3,730,511.
COTTONWOOD HEIGHTS, Utah (ABC4 Utah) Utah is on track to have the highest alcohol sales ever in the days leading up to Thanksgiving.
Lines outside and lines inside greeted Utahns buying alcohol at the state’s busiest liquor store Wednesday.
“It’s nuts. I should have waited or I should have come earlier. I don’t know,” said Sheila Wright.
The Wednesday before Thanksgiving is traditionally the busiest day all year at state liquor stores.
“This has been a very crowded day at the Utah State Liquor stores. We could set a record,” said Utah Department of Alcoholic Beverage Control (DABC) Director of Communications and Public Information Terry Wood said.
Trends show Utahns will likely eclipse last year’s record of $3.4 million in alcohol sales on the Wednesday before Thanksgiving, according to numbers released by the DABC.
“I just opened up my liquor cabinet and realized I had no vodka and no whiskey. So that’s a problem,” said Shelley Anderson.
Customers tell ABC4 Utah they’re spending as much or more than last year.
What are Utahns buying this Thanksgiving? The DABC said most people are picking up wine.
To help ease the crowds, the DABC brought in more employees, has security guards checking IDs instead of cashiers and a fully-stocked warehouse pulling double shifts to re-stock local stores.
“We are hoping to move the lines a lot faster than on any other day. We will see if it works,” Wood said.
Wood credits more people moving into Utah and changing demographics for the record-setting liquor sales.