More skiers and boarders hitting our resorts

Local News

SALT LAKE CITY, Utah (ABC4 News) – We’re about halfway through the snow season, and our consistent storms are translating into a flurry of dollars for the state economy. 

“We’ve had a lot more snow, lots of great powder days this year, especially compared to last year, last year was sad,” said Jena Peterson, a snowboarder at Brighton Resort. 

When you crunch the snowpack numbers, it’s very easy to see, we have healthy triple digit snow pack percents this year, and during the exact same time last year, we were struggling to the halfway mark with a few central Utah locations only in the teens for snowpack percents. The spike in visitation is something that’s really helping resorts. 

“Our skier visitation is a little bit up from normal, we are back in the swing of things,” said Jared Winkler of Brighton Resort.

Cold air allowed for snowmaking, and the consistent nature of our storms is beneficial. 

“Mother Nature has been cooperating. We got cold temps up front, and then when we needed the storms we fell, right now we have great snow and it hit right at the right times, right before the weekends, so people coming on the weekends could really enjoy it,” said Winkler.

Tourism in the state of Utah brings in about $8 billion, and winter tourism nets about $1.4 billion. More snow means more visitors and that’s good news for all of us. 

For more information on Brighton Resort, click here:

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