SALT LAKE CITY (ABC4 News) Rideshare company Lyft announced new initiatives and product features as part of a commitment to inclusivity ahead of Pride Month.
Lyft will introduce pronouns to its passenger app, giving passengers the option to select between the following list. Drivers will be able to see the pronoun that the passenger has selected:
4. My pronoun isn’t listed (edited)
5. Prefer not to say
In order to support transgender drivers, Lyft is offering free resources through the National Center for Transgender Equality (NCTE) advising on the name change process. Lyft is also providing $200 financial support for name change fees, executed in partnership with NCTE.
Lyft will have two pick-up/drop-off locations for the Utah Pride Festival from 11 a.m. to 7 p.m. at Washington Square Park
State Street between 400 South and 500 South
On the corner of 200 East and 500 South
“As a company, Lyft places an emphasis on upholding an inclusive and diverse environment – whether it’s during a ride or at a Driver Hub. One of Lyft’s core values is to ‘be yourself,’ and Lyft is proud to celebrate Pride and the LGBTQ+ community.”