CVS plans to stop using Photoshop on beauty product ads

Local News

SALT LAKE CITY (ABC4 News) CVS will no longer Photoshop its ads for beauty products.

The drugstore chain says the move is a part of its “Beauty Mark” campaign, to use photos free of airbrushing and digital enhancements.

They are promising not to digitally alter or change a person’s shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or other individual characteristics.

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