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Expert says viral velocity set stage for rise of Trump

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Salt Lake City, Utah- (ABC4 Utah) – Decision 2016 is ushering in a new era of viral politics.

In the race for the White House, Donald Trump has seemingly mastered the ability to create moments that spread like wildfire.

“I think Trump has learned the adage of any publicity is good publicity, and he’s maximized that,” said BYU Journalism Professor, Joel Campbell.

According to PR Hacker Trump has generated 95% more social media posts, and 41% more mass media coverage than Hillary Clinton.

CEO, Ben Kaplan says the viral world we live in set the stage for the rise of Trump and a rule breaking race.

“It’s really interesting, because Hillary Clinton has a huge advantage in terms of fundraising and television ads. And really the great equalizer for Trump is his ability to create viral stories,” said Kaplan.

Whether you agree with what he says, or it makes you cringe Trump is triggering strong emotions.

Kaplan says that’s why he’s winning the viral spread.

“When he is tough, and authentic and is fighting sometimes it actually boosts his overall positioning and triggers it even though the individual post, Tweet or comment is negative,” said Kaplan.

And while people are talking, Campbell says they’re talking about the wrong things.

“We’re always worried about what negative thing he said and it distracts us from the issues,” said Campbell.

Kaplan says the number one viral moment from both conventions was when Khizr Khan asked Trump if he has even read the U.S. Constitution.

The second was when Trump claimed to be the law and order candidate.

Copyright 2019 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Glen Mills

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For this Beetdigger and Ute it’s an honor to be doing what he loves in his home state! Glen is an award-winning journalist, who joined the ABC4 News team in June 2013. You can catch him anchoring ABC4 News at 5 and 6, Monday through Friday. He also serves as our Senior Political Correspondent, keeping you up to date on issues that impact your life at the city, state and national level. His political reports run throughout the week, and he hosts Inside Utah Politics, Sunday mornings at 8. The Utah Headliners Chapter of the Society of Professional Journalists has recognized Glen as the best government and military television reporter in the state. Before returning home to Utah, he spent 11 1/2 years developing his journalism skills in other states. He held various on-air and management positions at KPVI in Pocatello, Idaho, WGBA in Green Bay, Wisconsin and KKCO in Grand Junction, Colorado during that time. Read More...
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