Let’s Go Brandon? Here’s where the viral meme comes from

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FORT WORTH, TEXAS – OCTOBER 16: A NASCAR fan hols a “Lets Go Brandon” sign during the NASCAR Xfinity Series Andy’s Frozen Custard 335 at Texas Motor Speedway on October 16, 2021 in Fort Worth, Texas. (Photo by Chris Graythen/Getty Images)

(ABC4) – A new meme phrase has entered the social media realm and you’ve probably wondered what it means and where it came from.

“Let’s Go Brandon” has become the latest tagline that seems to be tacked on to commentary by folks on the conservative end of the political spectrum. It also often appears as a caption to photos of the skyrocketing costs of fuel around the country.

But who is Brandon? And where is he going and what is he doing?

Well, the Brandon in reference is actually NASCAR driver Brandon Brown, but the phrase isn’t intended to be a sign of support for the wheelman. It’s actually a coded way for Republicans and opponents of Joe Biden to voice their displeasure with the President.

In short, “Let’s Go Brandon” is a way of saying “F*** Joe Biden.”

The meme was born after Brown had finished first at a NASCAR Xfinity Series race at Talladega Superspeedway in Alabama earlier this month. As Brown was being interviewed by sportscaster Kelli Stavas, the race crowd took the opportunity to make a political statement on national television with a loud series of chants.

“F*** Joe Biden! F*** Joe Biden! F*** Joe Biden!” was the very clearly audible cheer from the stands.

Stavast, however, heard otherwise and remarked on the noise to Brown during the interview.

“As you can hear the chants from the crowd – ‘Let’s go, Brandon,'” she mistakenly related.

Since then, the errored translation has taken off as a synonym for what was really said by the crowd and has been embraced by members of the Republican party, even at the highest levels.

Florida Rep. Bill Posey ended a speech on the House floor last Friday by uttering “Let’s go Brandon.” South Carolina Rep. Jeff Duncan proudly donned a red mask with LET’S GO BRANDON in white letters during a voting session on Monday.

Texas Governor Greg Abbott has even gotten on board with the phrase.

Even a pair of rap songs, one titled Let’s Go Brandon by Loza Alexander, and another by the same name by Bryson Gray, have become a part of the meme with vulgar undertones. The songs have each reached the top of iTunes charts and gone viral on TikTok this week.

So no, people aren’t cheering for a Brandon when they say “Let’s go Brandon.”

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