Jo Packham, creator and Editor In Chief of WWC Magazines based in Ogden, but sold nationwide, relishes in using her extensive entrepreneurial and publishing skills to champion other female entrepreneurs in the pages of her magazines. It was a pleasure to have her on today’s International Women’s Day show here on GTU.
Jo talked about how her four publications center on featuring stories about empowering women, a trait shared with Good Things Utah, as Nicea said.
Jo’s newest magazine was just bestowed a prestigious distinction by being named 2018’s hottest magazine launch in the world by the National Magazine Publication Association. No small feat, her magazine was being judged against 790 other new magazines and emerged the winner.
Jo says what makes her magazines standout is they don’t have advertising and all the stories are written exactly how they were told by the woman being featured, keeping their grammar and punctuation and only editing the spelling.
Providing artisan entrepreneur women who will never be on the cover of a magazine or one of the 50 most powerful women is important to Jo as she believes their stories deserve to be told since they are what she calls, “the backbone of America.”
Jo’s four magazines cover different aspects of women and their art. Where Women create WORK is about the small, artisan entrepreneur. Where Women CREATE is about the artisan in her studio. Where Women COOK is about the foodie and all things food. What Women CREATE is an anthology about the passion and process to create art.
Jo pioneered the use of augmented reality in the publishing industry by using the help of an app to bring her magazine covers to life, a move she hopes keeps her magazine relevant to the technologically savvy. However, the traditional stories and phtographs in her publications transcend the need to interact in such a away, she says.
The latest issue of Where Women create WORK is dedicated to today–International Women’s Day–and was the centerpiece of a tour Jo took across the country to speak at several women’s conventions over the last six weeks to promote the special celebration of empowered women across the world.
To learn where you can purchase one of Jo’s beautiful magazines, visit her website at wherewomencreate.com.
This story includes sponsored content.