What is an ‘Instagram influencer?’

GTU Featured Guest

Did you know that people are getting paid just to post on Instagram? These types of people are called influencers and Lauryn Hock from the account @lauryncakes is one! She joined us to talk about what she does as an influencer, how she became one and why kids now want to be an influencer when they grow up!

The term Influencer is a name coined by marketing teams and sale industries as people that have influence over a community. They are seen as go-to people for advice on skincare, beauty, fashion, home decor, fitness, cooking, you name it. Once they garner a certain following or number of page views, companies will pay them to advertise on their social media channels!

If you want to learn more Lauryn visit lauryncakes.com and fidn her on Instagram @lauryncakes.

Copyright 2021 Nexstar Media Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

GTU Sponsors