There is a Finnish tradition that expecting parents here in Utah are jumping on board with, that is the cardboard box sleeper. Shawn Bercuson is the Founder & CEO of the Utah company Finnbin which has adapted this tradition into their own “Boxinet” and also provides and option to include 50 essential newborn products for parents.
Shawn showed us the Finnbin Bundle which includes brands like Aden+Anais, KicKee Pants, Fridababy, and Lollaland. The FInnbin retails for $450.00 with content value equaling over $800. He also explained how Finnbin can play a significant role in reducing the rate of SIDS in the US which is why they are working with hospitals and healthcare groups in addition to new parents purchasing them to use.
How to get a Finnbin:
- Website: Finnbin.com
- Employer: Finnbin works with HR departments to offer Finnbin Bundles to expecting employees
- Hospital: Many hospitals now offer baby box programs that provide boxes and medical necessary items such as diapers, swaddles, and thermometers
Two Types of Finnbins:
- Original Bundle (cost: $450) – includes over $800 worth of products
- Boxinet (cost $65) – includes baby box, infant sleeping pad, water-resistant pad cover, and 100% cotton fitted sheet