SALT LAKE CITY, Utah (ABC4 Utah) – One of the most viral gifts of the 2021 holiday gifting season is something you can create on your own. It’s called Keepster, a digital program that helps you save text messages and publish them into a beautiful personalized printed book, or a forever keepsake.

Founder and creator of Keepster, Jennifer Simchowitz, dished about she developed Keepster to preserve cherished messages of her own and about Keepster’s wild success and new concept. Keepster books are the new way to relive the special messages you’ve shared. From heartwarming texts with loved ones to silly jokes with friends in group chats. The process is simple, starting with a visit to, downloading the desktop app to begin the process, including choosing your book title, cover color, cover picture, and special dedication on the title page. Just let us know if you’re interested, and we will get you started and printed at no charge.

Founder Jennifer Simchowitz had an idea for a Valentine’s gift for her significant other: a year’s worth of their text messages as they were falling in love turned into a book. That was the idea that ultimately launched Keepster. Though, it was way easier said than done. After Googling around endlessly for easy tools to create the book, Jennifer discovered that they did not exist. The Valentine’s Day present that she had in mind was going to have to be laboriously handmade. She couldn’t believe it – texting had become such a significant form of communication. Wouldn’t everyone at some point want to create something like this?

Back then, the only way Jennifer could make the book was to spend hours (and hours) scrolling through her phone, cherry-picking texts, cutting and pasting them into a Word document, then quite literally cutting and gluing printed pages into a beautiful red leather journal. It turned out all those hours were worth it. Her labor of love was a home run. To this day, Jennifer remembers the look on her guy’s face when she proudly presented him with her homemade gift – a memory she’ll carry with her forever.

Texting has crushed past forms of communication: letters, long phone calls, even e-mails. Texting and social media are what we have now, and texting is now out-pacing social media. The fact that struck Jennifer was that there was simply no satisfactory way to single out and hold onto the texts that resonate for us. Whether for comfort, a good laugh, a quick pep-me-up, or just because.

Keepster was launched as a desktop app to save, search and organize text messages, and print the special ones into books. As part of their commitment to sustainability, they support reforestation and have partnered with One Tree Planted to plant one tree for every Keepster book ordered.

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