WEST JORDAN, Utah (AP) - The Jordan School District is rolling out the first round of ads on the sides of its school buses.
The anti-underage drinking ads unveiled Tuesday on four buses are the first since the Utah Legislature approved the practice in 2011.
Officials with Alpha Media, the company that's working with the district to manage the ads, tell the Deseret News that bus space costs between $100 and $250 per month. The district receives 63 percent of the money.
Jordan School District officials say the district has more than 200 buses ready for the "wrap" advertisements. The district's policy bans messages that promote anything illegal for minors, and anything political, sexual, or religious.
The district has projected it can make $1.3 million over four years from the bus ads.
Information from: Deseret News
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