Investigating Tantrum 911


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Updated: 11/24/2009 8:51 am | Published: 11/23/2009 10:42 pm
Reported by: Barbara Smith
SALT LAKE CITY (ABC 4 News) – A new product called Tantrum 911 claims it can calm children down with a quick smell of a fragrance, so ABC 4 decided to further investigate the product and evaluate its claims.

Child psychologists and most parents would agree that tantrums are normal for toddlers; however, the makers of a new product called Tantrum 911 say that instead of just nurturing a child through an emotional outburst, parents can also use the secret fragrance blend to calm a child.

On the Tantrum 911 website, the company claimed that “during a tantrum, the fragrance blend is brought to the child’s nose and something similar to rebooting a computer occurs… Interrupting the tantrum and giving your child the chance to calm down.”

However, Douglas Goldsmith, Ph.D. says the special oils in the bottle are no more than a redirecting tool, which could just as easily be a toy or candy.

“This is going to quickly wear off. You are not going to be able to use this time after time,” said Goldsmith.

Goldsmith added that the Tantrum 911 product could even worsen the situation:

“Most children, when you are trying to put something in their face that is intrusive, are just going to get more furious and kick and scream.”

When contacted via telephone, Kim Pomares, the maker of Tantrum 911 said that such facts are not true. “This is something that will work every single time” said Pomares citing that chemicals released in the brain when smelling the pleasing product scent which would relieve the child’s outburst.

“With olfactory stimulation, the brain sort of forgets that it is tantruming and can relax naturally.”

But Barbara Insley Crouch from the Utah Poison Control Center said there is a potential risk from the essential oils in Tantrum 911 if a child did resist it.

“The kid is writhing around they could easily splash it on themselves, they could easily swallow a small amount of it… It doesn’t take very much to get down the wrong pipe and cause problems,” said Crouch. “Essential oils are the primary problem with them. If they are ingested, they could easily go down the wrong pipe and get into the lungs.”

Crouch said the oils could cause severe pneumonia in the lungs and a rash on the skin.

Parent testimonials on the Tantrum 911 website have given the product vastly positive reviews, but the experts disagree.

“From an attachment perspective, it’s a critical role for the parent to help children learn how to calm down, and the parent is really essential in that, not a bottle of oil,” says Goldsmith.
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The views expressed here do not necessarily represent those of ABC4

abc4user - 4/11/2011 7:49 AM
This article neither investigates the product, nor evaluates its claims. It simply asks the opinion of one clinical psychologist. My intention is not to discount his professional opinion, but rather to point out that this article provides no real value in terms of investigative reporting. Providing some practical evidence of short-term and long-term success rates, along with real observations about other impacts on behavior would have added more value.

adriennesilva - 12/16/2010 3:53 PM
Ummm...no. ABA (Applied Behavior Analysis) does not teach parents to sit on their children. Therapists and consultants which lack skill and training teach parents to sit on their children, teachers with little training or skill sit on children. And there HAS been a HUGE amount of research done on ABA, and lo and behold...it works! Lovaas actually did the first study of ABA and pulled children that society and their parents had deemed "unteachable" out of asylums and taught them using ABA, and when studied again 10 years later, they were in mainstream classrooms. Get your facts straight before you start bad talking a field doing so much good. Generally, science attacks anything that makes such incredible claims. All they have to do is show the data and we'll now only leave it alone, but buy it in quantity...

DrLakewood - 5/2/2010 1:57 PM
My first thought when I heard the psychologist comments was "the man does not have children!". Real tantrums leave you worried, helpless and you can't reach your child to tell him or her that all is ok and you love him. To finally have a gentle way to help the child settle and nest in your arms for love and reassurance is wonderful. Why is it that when drugs are put on the market it bothers no one, but if a soft approach like the smell of a strawberry is brought out, people feel enraged! It is very unsettling that journalists would waste their time attacking something that cannot hurt ever, while stimulants or SSRI are pushed into the mouth of children with autism. Why no investigation on ABA who teaches the parents to sit on their child when he has a fit? why no investigation on a treatment which claims "children with autism are not people"(Lovaas) Children die every year in the US because people sit on them to calm them down, THIS is wrong, please, investigate on what kills children! Can you please look at what harms our children and praise small companies who try to make our lives and the lives of our children more gentle, more peaceful, by using something as natural as smelling. Dr Jerry Lakewood
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