PARK CITY, Utah (ABC 4 News) - Films are rolling right now at this year's Sundance Film Festival. But for many people Sundance isn't only about the movies. It's just as much about making sure everyone else knows you're there, and that means buying festival merchandise.
It doesn't matter what you size up, mugs, hats, shirts, anybody who's everybody has to take back something from Sundance.
"Whether it's celebrities, VIP's, filmmakers, everybody, everybody comes in," said Jenny Jacobi, Sundance Merchandise Manager.
So what's hot this year? Jacobi said carrying bags made from last year's Sundance street banners will be a big sell, as well as the official Sundance men's and women's thermal.
"We've already sold 20% of our inventory of the thermals, and we haven't even started the festival yet," said Jacobi.
ABC 4 is told it doesn't take long for the official merchandise to leave the shelves, if it says Sundance on it, people want it.
"It extends the experience, it lets them share the height and presence of Sundance with other people who weren't there," said Jacobi.
When you step in the store, you never know who you'll run into. Last year Manager Kellie Call said she was working one day and bumped into Robert Redford.
"I was doing inventory for my store and I turned around and he was just right in my face. It was cool to see him, Robert Redford, just right in my face," said Call.
If you're hoping to meet any celebrities shopping, you may want to hit the stores early, once the merchandise is gone, that's it.
